The Power of Advertising

Some time back we tweeted about a client who asked for our view on mounting a pink Cadillac on the roof of his premises.  Its purpose being to draw attention to his business in a tourist area.  A somewhat rare instruction perhaps and we gave him pretty 'robust' advice on the need for consent and his prospects.  Hearts might have sank when we received a call from one of his staff about the letter he'd had from planning department drawing attention to the unauthorised advertisement he had erected.

Always up for a challenge we were almost disappointed that he'd opted for a more conventional free standing sign that was slightly oversized to benefit from deemed consent. An application has been  lodged and we await a positive outcome.

Its also made us think; 

Firstly: about the extensive rights which exist for the display of of adverts without formal permission  whether they fall outside the scope of the Advertisement Regulations at all or because they benefit from something called deemed consent - or the risks of unauthorised advertisements. 

Under-estimating the extent to which your business can attract new custom and possibly even secure income from carefully placed and designed adverts is something that seems woefully overlooked by   many of our clients. We can undertake assessment of advertisement potential for your site for a relatively modest cost against the potential value it could create.

Secondly, an email out of the blue on Monday has resulted in an instruction to submit an application for community clubrooms for  Conwy Borough Football Club - a new client. When new clients come to us we always ask how they found us as we like to know how effective our advertising is.

We tailor advertising so that google searches find us but focus our main advertising on the RTPI Consultant Directory and social media.  The Football Club told us they asked the LPA how they would wish a Planning/DAS to be approached and were given some examples, including a copy of one we have produced for another sports development - they liked our approach and no doubt our ability to react quickly to their requirements.   

It goes to show that once again that the reputation of the practice and quality work we produce brings  new instructions.   

Many thanks to Darren at Conwy Borough FC for the instruction.  We too are delighted with your imaginative approach to structuring fees and look forward to supporting the club and seeing our advertisement board alongside the pitch in the forthcoming season.